So my roommate has given me the task of planning her bridal shower and I’ve been all over the internet looking for fun ideas to do for her big event. The next thing I see is Instagram replacing my shopping discovery and leading me into ads for maternity dresses. I have never clicked on an ad for a plus-size dress nor have I visited an online store to buy such a dress for a friend. So I did a test by looking for more maternity-related information that could help my friend. Instead, I came across a pharma ad from the most popularly available over-the-counter medicine brand embroiled in a lawsuit resulting in birth defects for expectant mothers.